RoseRock Place is located at 121 King Street West, at the iconic intersection of King and York in Toronto’s Financial District. The building is rooted in a rich history of delivering high-quality hospitality with care and attention. The brand identify was built as a celebration of the juxtapositions that make it unique, the materiality and sophistication, setting the building apart in its category.
THE DESIGN
Leaning into the unconventional juxtapositions—name, materiality, stature and hospitality, the identity was created as a celebration of the juxtapositions that make it unique. The name and visual identity are inspired by the building’s signature pink granite and its boutique status amongst the giants of Bay Street
Creative & Design Direction
Jacque Lane
Design & Art Direction
Natalie Papanikolov
Brand Strategy
Helaena Pezzano
Agency
Whitman Emorson
Services
Brand Identity
Art Direction
Signage & Wayfinding
Print Collateral
Merch
Website Design