Our challenge was to create a brand identity that inspired and appealed to the Alder customer and encouraged them to get outside no matter their activity level. With the brand’s values in mind, we created an identity that moved with the user.
BRAND APPLICATION
While this movement is felt throughout the brand identity, it is embodied by the customizable tool we produced for the brand, allowing us to generate infinite versions of the logo. This tool takes in multiple inputs, X & Y axis, speed and colour to produce a dynamic logo that’s always in motion and never static. No two versions of the logo are ever the same.
Design Director
Jacqueline Lane
Design & Art Direction
Natalie Papanikolov
Chief Creative Officer
Angus Tucker
Tone & Voice
Liz Allemang
Scope
Brand Identity, Graphic System, Art Direction
Agency
john st.