Do Well Therapy is a physiotherapy and registered massage therapy practice committed to sky-high standards of care. The brand focuses on delivering expert treatment in an environment that feels both professional and genuinely supportive. I was brought on to develop a full visual identity that reflects this ethos.
THE DESIGN
The design direction is centered around creating a calm and inviting space. I chose a soft, modern colour r palette with clean, approachable typography to evoke feelings of care, wellness, and credibility. The logo reflects movement and healing, with soft lines that suggest both precision and approachability. Do Well Therapy as a standout provider in its space ā warm, optimistic, and inviting. The cohesive visual system has been implemented across all marketing materials and clinic presence, supporting their mission to help clients heal.
Design and Creative Direction
Natalie Papanikolov
Brand Strategy
Michael Bercasio
Brand Tone
Liz Allemang
Photography
Thompson Chan
Services
Branding & Creative Direction
Art Direction
Clinic Design
Stationery
Merch
Website