A playful yet elevated interpretation of the holiday season that brings to life its relatable juxtapositions, nostalgic shared experiences, and the personas that embody them—from homebody to happy hour-enthusiast.

THE IDEA

We create a series of imagery and motion—both on-and off-fig—that plays up the relatable moments and personas you encounter throughout the holiday season. From wearing your ‘eating pants’ with a ‘going-out top,’ to engaging in good ol’ fashioned sibling rivalry.

We use these scenarios as inspiration for artfully propped vignettes, finding common ground between these shared experiences and the jewelry you might wear getting into the holiday spirit.

Creative Director
Jess Brewer

Design and Creative Direction
Natalie Papanikolov, Joel Louzado

Copy
Katie Andrade, Savana Gray

Photography and Art Director
Isabella Alesci

Services
Graphic Identity
Art Direction
Graphic System
Retail Design

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Living Beauty