A playful yet elevated interpretation of the holiday season that brings to life its relatable juxtapositions, nostalgic shared experiences, and the personas that embody themāfrom homebody to happy hour-enthusiast.
THE IDEA
We create a series of imagery and motionāboth on-and off-figāthat plays up the relatable moments and personas you encounter throughout the holiday season. From wearing your āeating pantsā with a āgoing-out top,ā to engaging in good olā fashioned sibling rivalry.
We use these scenarios as inspiration for artfully propped vignettes, finding common ground between these shared experiences and the jewelry you might wear getting into the holiday spirit.
Creative Director
Jess Brewer
Design and Creative Direction
Natalie Papanikolov, Joel Louzado
Copy
Katie Andrade, Savana Gray
Photography and Art Director
Isabella Alesci
Fixture Design
Danielle Lee
Services
Graphic Identity, Art Direction, Collateral & Event design.