RunReady is a digital platform dedicated to advancing running health through research, innovation, and education. I was brought on to extend the brand architecture of RunAsYouAre by developing its sub-brand, RunReady. Building on the existing creative direction, I crafted a visual identity that honors the foundation of the parent brand while introducing fresh elements. This remix of the old and new established a more confident, trustworthy aesthetic that supports RunReady’s mission and positioning.
THE DESIGN
The challenge was to preserve the essence of RunAsYouAre while pushing the boundaries of the running industry and building trust in a more innovative and approach. By leveraging key elements from the parent brand, I developed a distinct visual identity for RunReady—one that feels fresh and independent, yet still aligned with the overall brand system. RunReady was given a signature color that complements the RunAsYouAre palette, and its logo draws from the parent brand while introducing a sense of motion and forward momentum.
Creative Direction and Design Execution
Natalie Papanikolov
Brand Strategy
Michael Bercasio
Services
Branding & Creative Direction
Art Direction
Clinic Design
Merch
Website